E-Commerce Unit III

UNIT-III
Part-A
1. What is mean by Marketing?
Marketing is a way of managing a business so that each important
business decision is made with full knowledge of the impact it will have on the
customer.
2. What are the assumptions of marketing?
The assumptions are (i) all company policies and activities should be
aimed at satisfying customer needs and (ii) profitable sales volume is better
company goal than maximum sales volume.
3. What is mean by Advertising?
Advertising is the process of reaching the customer using a broadcast or
direct mail campaign orchestrated to influence purchasing behavior.
4. What is mean Bundling?
Bundling is a classic marketing strategy in which two or more
complementary products and/or services are offered as a package at a discounted
price.
5. List out the bundling strategies.
Only components.
Only bundles.
Mixed strategy.
6. What are the two important information based products?
The two important information based products are:
Pricing.
Priority.
7. What are the two main types of micromarketing?
The two main types of micromarketing are:
Direct-relationship micromarketing.
Direct-order micromarketing.
8. What are the two different advertising paradigms in the on-line world?
The two different advertising paradigms in the on-line world are:
Active or Push-Based Advertising.
Passive or Pull-Based Advertising.
9. What are the two types of Push-based advertising?
The two types of Push-based advertising are:
Broadcast Model.
Junk Mail Model.
10. What are the disadvantages of television advertising?
The disadvantages of television advertising are:
High cost of production.
Limited exposure time.
Short air time.
Clutter of many other ads.
11. What are the types of Pull-based advertising?
The types of Pull-based advertising are:
Billboards.
Catalogs or yellow page directories.
Endorsements.
12. What is Billboard or World Wide Web Model?
Billboard model refers to information placed where it will come to the
attention of customers in the course of other activities and does not require active
search.
13. What are the advantages of Billboard Model?
The advantages of Billboard Model are:
Ability to completely cover a market.
Maintain high levels of viewing frequency.
14. List the four major classifications of Electronic publishing.
The four major classifications of Electronic publishing are:
On-line full text publishing.
CD-ROM publishing.
Collaboratories.
Video.
15. What are the two types of software agents function?
The two types of software agents function are:
Static
Mobile.
16. What are the properties of Mobile Software Agents?
The properties of Mobile Software Agents are:
Programming
Safety.
Resource usage.
Navigation
Privacy.
Communication.
17. What are the challenges for resource discovery of software agents?
The challenges for resource discovery of software agents are:
The scale of problem.
Need for cooperative brokerages.
Need for resource sharing.
18. What are the three camps of agent requests?
The three camps of agent requests are:
Synchronous communication-oriented remote procedure
call (RPC).
Asynchronous message-oriented agents.
Intermediaries or database middleware.
19. What are the ‘features of software agent?
The features of software agent are:
Owner
Author
Lifetime
Account
Goal
Subject description
Background
20. What are the three approaches of Agent Reasoning Capability?
The three approaches of Agent Reasoning Capability are:
Rule-based approach.
Knowledge-based approach.
Learning approach.
Part-B
1. What are the technological components of Education on-Demand?

On-line full text publishing.
CD-ROM publishing.
Collaboratories.
Video.
2. What are characteristics and properties of user agent?
Characteristics
Properties
3. Write notes on On-Line Advertising Paradigms.
Active or Push-Based Advertising
Passive or Pull-Based Advertising
4. Write briefly on computer-based education and training.
On-Line Education and Virtual Classrooms
Training On-Demand
Changing Roles Of Institutions
5. Write notes on digital copyrights and electronic commerce
Digital Copyright Basics
Digital Copyright Wording in On-Line Databases
Enforcing Digital Copyrights Using Technology